Objective:
Panel 1: Total Abstraction
Viewer’s shouldn’t be able to identify the content as belonging to a letterform
Viewer’s shouldn’t be able to identify the content as belonging to a letterform
Panel 2: Partial Abstraction
Compared to Panel 1, more of the letterform should be evident, however, viewer’s still shouldn’t be able to identify the content as belonging to a letterform with certainty
Compared to Panel 1, more of the letterform should be evident, however, viewer’s still shouldn’t be able to identify the content as belonging to a letterform with certainty
Panel 3: Identity
Emphasize the unique characteristics of your letter’s form.
Emphasize the unique characteristics of your letter’s form.
Panel 4: Full Reveal
Reveal the letterform in its entirety; must be in its natural state—on a horizontal baseline.
Reveal the letterform in its entirety; must be in its natural state—on a horizontal baseline.
